Are GAGE Diamonds Legit?

  • Gage Diamonds is a diamond, jewelry, and luxury watch retailer based in Orem, Utah.
  • The company was founded in 1982 by Bill and Sherri Gage.
  • Gage Diamonds claims on its website that it is the only company in the world to offer 100% conflict-free diamonds.

Gage Diamonds is a diamond, jewelry, and luxury watch retailer based in Orem, Utah. The company was founded in 1982 by Bill and Sherri Gage. Gage Diamonds claims on its website that it is the only company in the world to offer 100% conflict-free diamonds.

Marketing and Selling Diamonds

GAGE Diamonds's website, like many other diamond retailers, has detailed pages about its diamond sourcing, which includes extensive information about the company's diamond cutting and polishing houses.
GAGE Diamonds's particular diamond sourcing story includes information about its diamond cutting and polishing houses, which are spread throughout the



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GAGE Diamonds' Business Model

GAGE Diamonds' business model is to sell diamonds wholesale to jewelers, hence the name. They have two types of accounts:
Cash account: A cash account is for retailers that do not buy diamond inventory.

Inventory account: An inventory account is for retailers that own inventory.

Every account has a minimum purchase requirement of $1,000. All orders must be paid in full before shipment.

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GAGE Diamonds' Shipment Process
GAGE Diamonds ships orders via FedEx 2Day. There are 2-3 business days transit times, depending on the destination. Costs for shipping vary based on shipping location and weight/size of the shipment.

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Key Financial Ratios

Return on Assets (ROA)

0.73%

Return on Equity (ROE)

7.51%

Average Collection Period

26.25 days

GAGE Diamonds' low returns on equity and high average collection period indicate that the company's management is not very efficient. Directors and managers of GAGE Diamonds, including CEO Scott L. Greenberg, collectively own 40.72% of shares outstanding.



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GAGE Diamonds' Recent Developments

Queen West Diamond District
In October 2019, GAGE Diamonds announced that it had purchased 10,000 square feet of space on Queen West, which would serve as the company's new headquarters. The company said it would showcase its collection of diamonds and provide education on diamond pricing, grading, and buying.
The company said that the new space would open in January 2020, and that it would feature "an accessible, welcoming environment." The location would also allow the company to expand its services, including selling loose diamonds.